1. After Amazon Prime and Flipkart Plus, Paytm has launched its own subscription-based rewards and loyalty program, ‘Paytm First’. This will offer subscription to on-demand entertainment, live cricket, TV, music, shopping, movies, food and more, in addition to Paytm cashback offers.
2. Paytm launch Paytm Gold life Loyalty program
3. The company aims to sell over 3 Million subscriptions within the first year of its launch. Paytm First annual subscription is priced at Rs. 750, and will come with inaugural cashback worth Rs 100 for a very limited time.
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5. The Paytm First customers get exclusive benefits from leading partnered brands including:
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7. *Zomato Gold membership
8. *Annual Gaana membership
9. *Annual Sony Liv subscription
10. *ViU Premium
11. *Eros Now Annual membership
12. *Uber (benefits up to Rs 6000)
13. *Uber Eats (benefits up to Rs 2400)
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15. Manymore exciting partner offers worth more than Rs. 12000.Additionally, Paytm First customers will also get over Rs. 1500 cashback including Rs. 100 cash back on movie ticket booking each month.

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